Pure Tour full custom wheel sets offer a reliable alternative to those whom need heavy duty wheels that work without compromise.  The Pure Tour rim is 30mm tall and a full 21mm wide, creating a triangular rim platform that is exceedingly strong.  Each rim weighs approx. 570g, which is actually less than several closely related DeepV 30mm tall x 19mm wide road rims.  Thus, the Pure Tour rim just may prove itself as the new Go-To rim in the upward durability wheel segment.  Each rim includes a pronounced wear indicator grove in the sidewall, which is a nice visual indicator to help determine whether you have 2K miles or 22K miles left on your wheels.

The front and rear cassette wheels are built using a three cross lace pattern, which offers a great blend between each wheel's ability to accelerate yet still absorb road shock. Now available with a wide range of hubs, spokes and nipple options; you can configure the perfect wheel set!

Shimano Dura-Ace

If you are researching the best wheels you can buy for your road bike, no doubt your search has included wheels built using Shimano's legendary Dura-Ace® hubs.  These hubs are beautifully finished, they feature a titanium free hub body, faster free hub engagement, and greatly improved seal barriers.  They are also 8, 9 or 10 speed compatible, so forget about making excuses. As expected, the overall finish and precision of this hub is incredible.  Holding this hub up close, it is difficult to find where perfection ends and art begins.

DT Swiss 240

DT Swiss 240 hubs are finished to an exacting standard of precision.  They employ the use of top quality sealed bearing, as well as an ingenious ratchet engagement system that can handle an extreme amount of torque and wear.  By design, these hubs are easy (in bike terms) to open up for inspection and/or maintenance.  In summary, these hubs are well thought out, well designed, and well executed; they are what you want and expect in a sealed bearing road hub.

Shimano Ultegra

Shimano Ultegra hubs offer the bulk of the functionality of the more prestigious (and more expensive) Shimano Dura-Ace hub line, and for good reason.  Years ago it seemed (to us atleast) that Ultegra hubs/components were the best that you would ever really want or need.  As time passed, and the forces of globalization developed, Shimano Dura-Ace became more and more accessable to non-racers.  At present, Ultegra is frequently compared to Dura-Ace with the effect of devaluing Dura-Ace as well as casting Ultegra in a shadow of mediocrity. 

The reality is that Shimano Ultegra hubs are outstanding road hubs, still a bench mark in precision, quiet engagement, and functionality.  Like every single Shimano hub, they use loose ball bearings which are easy to service.  Given regular maintenance and proper adjustment, and these hubs will offer virtually an unlimited service life.  In summary, Ultegra hubs offer a whole laundary list of positive attributes, the primary one being their overall exceptional value.

Shimano 105

We lovingly refer to 105 hubs as the mechanic's Ultegra.  This is due to the fact that given regular maintenance and proper adjustment, Shimano 105 hubs are every bit as functional as Ultegra hubs.  The harsh reality though, is that our everyday busy lives often means that time passes by quickly and things such as regular maintenance for our bicycle hubs are sidetracked indefinitely despite our best intentions.  That being said, however, maintenance requirements are as much a function of environment as anything else, so the meaning of the term "regular maintenance" is dependent on an assortment of criteria.  In summary, it is quite okay to expect great things from 105 hubs.

Brief: Road wheel set 700C

Rim: Bicycle Wheel Warehouse Pure Tour® 700c black rims w/ precision CNC machined sidewalls and rim wear indicators, 32 or 36 holes depending on your hub selection.

Valve Type: Presta

Tire Sizes: 700 x 25 - 700 x 38+

* Matching Quick release levers are included respective to your hub selection.

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Front Hub

Shim 105 Silver 32H Shim 105 Silver 36H (+$5.00) Shim 105 Black 32H (+$20.00) Shim 105 Black 36H (+$25.00) Pure RT Black 32H (+$30.00) Pure RT Gray 32H (+$30.00) Shim Ultegra 6700 32H (+$30.00) Shim Ultegra 6700 36H (+$40.00) Shim Dura-Ace 7900 32H (+$175.00) DT 240S Road 32H (+$225.00) NO Front Wheel (-$45.00)

Rear Hub

Shim 105 Silver 32H 8/9/10 Shim 105 Silver 36H 8/9/10 (+$5.00) Shim 105 Black 32H 8/9/10 (+$25.00) Shim 105 Black 36H 8/9/10 (+$30.00) Pure RT320 Blk 32H Shim 8/9/10 (+$50.00) Pure RT320 Gray32H Shim 8/9/10 (+$50.00) Shim Ultegra 6700 32H 8/9/10 (+$55.00) Shim Ultegra 6700 36H 8/9/10 (+$60.00) Dura-Ace 7850 32H 8/9/10 (+$250.00) Dura-Ace 7900 32H 8/9/10 (+$280.00) DT 240s Road 32H-Shim 8/9/10 (+$320.00) DT 240s Road 32H-Campy 9/10 (+$330.00) NO Rear Wheel (-$60.00)

Nipples

DT Brass DT Brass Black (+$10.00) DT Silver Alloy (+$10.00) DT Red Alloy (+$20.00) DT Black Alloy (+$20.00) DT Blue Alloy (+$20.00) DT Turquoise Alloy (+$20.00) DT Purple Alloy (+$20.00) DT Green Alloy (+$20.00) DT Gold Alloy (+$20.00)

Spokes

Please select ... DT Champion Silver 2.0mm=14g DT Champion Black 2.0mm=14g (+$15.00) DT Comp Silver 2.0/1.8=14/15g (+$25.00) DT Comp Black 2.0/1.8=14/15g (+$30.00) DT Comp Silver 1.8/1.6=15/16g (+$70.00) DT Comp Black 1.8/1.6=15/16g (+$75.00) DT Revolution Silver 2.0/1.5mm (+$140.00) DT Revolution Black 2.0/1.5mm (+$140.00) Sapim CX-Ray Silver (+$175.00) Sapim CX-Ray Black (+$175.00)

Rim Tape (2 pcs)

None BWW Road 15mm (+$4.99)