We’re offering the Bicycle Wheel Warehouse Pure Aero® rim with your choice of superb Shimano and DT Swiss 8/9/10 speed road hubs, to offer a new dimension in wheel durability and performance with a minimum amount of maintenance.  This rim’s aero shape is great for logging serious training miles, commuting with heavy loads, or to anyone interested in a wheel set they can depend on.  Wheels built with these rims using DT Competition 2.0/1.8 double butted spokes exhibit supreme strength characteristics and responsive performance.

Pure Aero Rim® – The best 30mm Aero rim option available in the marketplace

The Pure Aero rim is not the first 30mm aluminum clincher rim available in the marketplace.  But in our case, that's a good thing.  The time that it has taken us to develope the Pure Aero rim has afforded us the ability to sort out the good and the bad, and to design our rim precisely to meet the criteria that we wanted this rim to represent.

First and foremost, we knew that the new Pure Aero® must be able to stand side by side with the world's premiere rim products in terms of finish quality.  Indeed the Pure Aero excels in this regard.  The rim's sidewalls are finished so smoothly via a CNC machining process such that we can true these wheels laterally to a level of precision that is far beyond necessary, sometimes down to sub one-half of one-tenth of one millimeter (approximately two thousandths of an inch).  An extension of this quality also naturally aides us in building wheels with extremely consistent spoke tension, due to the fact that the sidewall's accuracy lends to precise measurements of deviation.  Any wheel builder would appreciate this quality in our Pure Aero rims.

Secondly, the rims are designed to be light weight, but then we actually added material to the rim's apex and the sidewalls.  The result of this decision meant that we couldn't offer the world's lightest 30mm deepV rim, but that our rims would still be light weight and out last the competition.

Last but not least, the Pure Aero rims, like our new Pure Race SL, Pure 29er, and Pure Trail rims, utilize an amazing anodized finish that shines beautifully and adds a depth to the rim's color.  To build a custom wheel set (or just a front or rear wheel) with these rims, simply select the spokes, nipples and your choice of hubs from the below list of options.

Thanks for taking a moment to check out these wheels.  If you happen to find a pair on your door step, it just may be the best upgrade you ever decide to invest in for your bicycle.

Shimano Dura-Ace

If you are researching the best wheels you can buy for your road bike, no doubt your search has included wheels built using Shimano's legendary Dura-Ace® hubs.  These hubs are beautifully finished, they feature a titanium free hub body, faster free hub engagement, and greatly improved seal barriers.  They are also 8, 9 or 10 speed compatible, so forget about making excuses. As expected, the overall finish and precision of this hub is incredible.  Holding this hub up close, it is difficult to find where perfection ends and art begins.

DT Swiss 240

DT Swiss 240 hubs are finished to an exacting standard of precision.  They employ the use of top quality sealed bearing, as well as an ingenious ratchet engagement system that can handle an extreme amount of torque and wear.  By design, these hubs are easy (in bike terms) to open up for inspection and/or maintenance.  In summary, these hubs are well thought out, well designed, and well executed; they are what you want and expect in a sealed bearing road hub.

Shimano Ultegra

Shimano Ultegra hubs offer the bulk of the functionality of the more prestigious (and more expensive) Shimano Dura-Ace hub line, and for good reason.  Years ago it seemed (to us atleast) that Ultegra hubs/components were the best that you would ever really want or need.  As time passed, and the forces of globalization developed, Shimano Dura-Ace became more and more accessable to non-racers.  At present, Ultegra is frequently compared to Dura-Ace with the effect of devaluing Dura-Ace as well as casting Ultegra in a shadow of mediocrity. 

The reality is that Shimano Ultegra hubs are outstanding road hubs, still a bench mark in precision, quiet engagement, and functionality.  Like every single Shimano hub, they use loose ball bearings which are easy to service.  Given regular maintenance and proper adjustment, and these hubs will offer virtually an unlimited service life.  In summary, Ultegra hubs offer a whole laundary list of positive attributes, the primary one being their overall exceptional value.

Shimano 105

We lovingly refer to 105 hubs as the mechanic's Ultegra.  This is due to the fact that given regular maintenance and proper adjustment, Shimano 105 hubs are every bit as functional as Ultegra hubs.  The harsh reality though, is that our everyday busy lives often means that time passes by quickly and things such as regular maintenance for our bicycle hubs are sidetracked indefinitely despite our best intentions.  That being said, however, maintenance requirements are as much a function of environment as anything else, so the meaning of the term "regular maintenance" is dependent on an assortment of criteria.  In summary, it is quite okay to expect great things from 105 hubs.

Brief: Road aero wheel set 700C

Rim: Bicycle Wheel Warehouse Pure Aero® 30mm deep-V Solar Flare ano rims w/ stainless steel internal nipple washers, 32 hole.

Valve Type: Presta

Tire Sizes: 700 x 20 - 700 x 32

* Matching Quick release levers are included respective to your hub selection.

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Front Hub

Shim 105 Silver 32H Shim 105 Black 32H (+$10.00) Shim Ultegra 6600 32H (+$15.00) Shim Dura-Ace 7900 32H (+$130.00) DT 240S Road 32H (+$170.00) NO Front Wheel (-$70.00)

Rear Hub

Shim 105 Silver 32H 8/9/10 Shim 105 Black 32H 8/9/10 (+$15.00) Shim Ultegra 6600 32H 8/9/10 (+$25.00) Dura-Ace 7850 32H 8/9/10 (+$155.00) Dura-Ace 7900 32H 8/9/10 (+$190.00) DT 240s Road 32H-Shim 8/9/10 (+$250.00) DT 240s Road 32H-Campy 9/10 (+$260.00) NO Rear Wheel (-$85.00)

Nipples

DT Brass DT Brass Black (+$10.00) DT Silver Alloy (+$10.00) DT Red Alloy (+$16.00) DT Black Alloy (+$16.00) DT Blue Alloy (+$16.00) DT Turquoise Alloy (+$16.00) DT Purple Alloy (+$16.00) DT Green Alloy (+$16.00) DT Gold Alloy (+$16.00)

Spokes

Please select ... DT Champion Silver 2.0mm=14g DT Champion Black 2.0mm=14g (+$5.00) DT Comp Silver 2.0/1.8=14/15g (+$10.00) DT Comp Black 2.0/1.8=14/15g (+$15.00) DT Comp Silver 1.8/1.6=15/16g (+$45.00) DT Comp Black 1.8/1.6=15/16g (+$50.00) DT Revolution Silver 2.0/1.5mm (+$125.00) DT Revolution Black 2.0/1.5mm (+$125.00) Sapim CX-Ray Silver (+$150.00) Sapim CX-Ray Black (+$160.00)

Rim Tape (2 pcs)

None BWW Road 15mm (+$4.75)